LEGISLATION TO PREVENT CYBERSQUATTING/CYBERPIRACY

Legislation to Prevent
Cybersquatting/Cyberp iracy
Henry Cohen
Legislative Attorney
American Law Division
Summary
The Anticybersquatting Consumer Protection Act is Title III of S. 1948, 106th
Congress, the Intellectual Property and Communications Omnibus Reform Act of 1999,
which was incorporated into H.R. 3194, 106th Congress, the Consolidated
Appropriations Act for FY2000. S. 1948 was enacted as the final appendix to P.L.
106-113 (1999). The problem that this bill is intended to address is a “new form of
piracy on the Internet caused by acts of ‘cybersquatting,’ which refers to the deliberate,
bad-faith, and abusive registration of Internet domain names in violation of the rights
of trademark owners.”
The Anticybersquatting Consumer Protection Act is Title III of S. 1948, 106th
Congress, the Intellectual Property and Communications Omnibus Reform Act of 1999,
which was incorporated into H.R. 3194, 106th Congress, the Consolidated Appropriations
Act for FY2000. S. 1948 was enacted as the final appendix to Public Law 106-113
(1999). A previous version of this legislation was S. 1255, 106th Congress, which the
Senate passed on August 5, 1999, and the House passed on October 26, 1999 (the House
version was originally H.R. 3028, 106th Congress). The problem that this legislation is
intended to address is explained in a Senate committee report that accompanied S. 1255:
Trademark owners are facing a new form of piracy on the Internet caused by acts of
‘cybersquatting,’ which refers to the deliberate, bad-faith, and abusive registration of
Internet domain names in violation of the rights of trademark owners. For example,
when Mobil and Exxon announced their proposed merger in December, 1998, a
speculator registered every variation of the possible resulting domain name, i.e.,
mobil-exxon.com, exxon-mobil.com, mobilexxon.com, etc., ad infinitum. . . .
Cybersquatters target distinctive marks for a variety of reasons. Some register
well-known brand names as Internet domain names in order to extract payment from
the rightful owners of the marks, who find their trademarks ‘locked up’ and are forced
to pay for the right to engage in electronic commerce under their own brand name. . . .
In addition, cybersquatters often register well-known marks to prey on consumer
confusion by misusing the domain name to divert customers from the mark owner’s



site to the cybersquatter’s own site, many of which are pornography sites that derive
advertising revenue based on the number of visits, or ‘hits,’ the site receives. For
example, the Committee was informed of a parent whose child mistakenly typed in
the domain name for ‘dosney.com,’ expecting to access the family-oriented content
of the Walt Disney home page, only to end up staring at a screen of hardcore
pornography because a cybersquatter had registered that domain name in anticipation
that consumers would make that exact mistake. . . . Others attempt to divert
unsuspecting consumers to their sites in order to engage in unfair competition. For
example, the business operating under the domain name ‘disneytransportation.com’
greets online consumers at its site with a picture of Mickey Mouse and offers shuttle
services in the Orlando area and reservations at Disney hotels, although the company
is in no way affiliated with the Walt Disney Company and such fact is not clearly
indicated on the site. . . .
Finally, and most importantly, cybersquatters target distinctive marks to defraud
consumers, including to engage in counterfeiting activities. For example, the
Committee heard testimony regarding a cybersquatter who registered the domain
names ‘attphonecard.com’ and ‘attcallingcard.com’ and used those names to establish
sites purporting to sell calling cards and soliciting personally identifying information,1
including credit card numbers. . . .
S. 1948 addresses these problems by amending the Trademark Act of 1946
(popularly known as the Lanham Act), 15 U.S.C. §§ 1051 et seq., to allow “the owner of
a mark, including a personal name which is protected as a mark under [15 U.S.C.2
§ 1125]” to sue any person who, with a “bad faith intent to profit from that mark” or
personal name “registers, traffics in, or uses a domain name that — ”
(I) in the case of a mark that is distinctive at the time of registration of the
domain name, is identical or confusingly similar to such mark;
(II) in the case of a famous mark that is famous at the time of registration of the
domain name, is dilutive of such mark; or
(III) is a trademark, word, or name protected by reason of section 706 of title3

18, United States Code, or section 220506 of title 36, United States Code.


S. 1948 lists nine factors that a court may consider in determining whether there was
a bad-faith intent, but does not limit courts to these nine.4 The nine factors (paraphrased)
are (1) the domain name user’s trademark rights in the domain name, (2) the extent to


1 S.Rept. 106-140, 106th Congress, 1st session (1999) 4-7.
2 S. 1255 and H.R. 3028 (previous versions of the legislation) referred to “trademark or service
mark” rather than “a mark, including a personal name which is protected as a mark under [15
U.S.C. § 1125].”
3 18 U.S.C. § 706 prohibits fraudulently wearing or displaying the sign of the Red Cross or any
insignia colored in imitation of it. 36 U.S.C. § 220506 prohibits anyone but the U.S. Olympic
Committee from using that committee’s name, symbol, emblem, or various associated words.
4 The Senate report claims that these factors “balance[ ] the property interests of trademark
owners with Internet users who would make fair use of others’ marks or otherwise engage in
protected speech online.” S.Rept. 106-140, supra note 1, at 9.

which the domain name is his legal name or commonly used name, (3) his prior use of the
domain name in connection with the bona fide offering of goods and services, (4) his
legitimate noncommercial or fair use of the mark in a site accessible under the domain
name, (5) his intent to divert consumers from the mark owner’s online location that could
harm the goodwill represented by the mark, (6) his offer to sell the domain name to the
mark owner or a third party for substantial consideration without having used it in the
bona fide offering of any goods or services, (7) his provision of misleading false contact
information when applying for the registration of the domain name, (8) his acquisition of
multiple domain names that are confusingly similar to others, and (9) the extent to which
the mark incorporated in his domain name registration is distinctive and famous within
the meaning of 15 U.S.C. § 1125(c)(1), which lists eight factors for “determining whether
a mark is distinctive and famous” for purposes of determining whether its owner is
entitled to an injunction to prevent dilution.
S. 1948 authorizes various forms of relief, including, in particular situations, “a court
order for the forfeiture or cancellation of the domain name or the transfer of the domain
name to the owner of the mark,” injunctions, damages, and statutory damages of not less
than $1,000 and not more than $100,000 per domain name. S. 1948 also prescribes
situations in which a “domain name registrar, domain name registry, or other domain
name registration authority” would and would not be liable.
S. 1948 contains two sections that were not in previous versions of the legislation.
Section 3006 requires “the Secretary of Commerce, in consultation with the Patent and
Trademark Office and the Federal Election Commission, to conduct a study and report to
Congress with recommendations on guidelines and procedures for resolving disputes
involving the registration or use by a person of a domain name that includes the personal
name of another person, in whole or in part, or a name confusingly similar thereto . . . .”
Section 3007 added to the National Historic Preservation Act, 16 U.S.C. § 470a(a)(1)(A),
a sentence providing that, notwithstanding the Trademark Act of 1946, “buildings and
structures on or eligible for inclusion on the National Register of Historic Places . . . or
designated as an individual landmark or as a contributing building in a historic district by
a unit of State of local government, may retain the name historically associated with the
building or structure.”
The First Amendment
S. 1948 also includes a “Savings Clause,” which provides:
Nothing in this Act shall affect any defense available to a defendant under the
Trademark Act of 1946 . . . or a person’s right of free speech or expression under the
first amendment of the United States Constitution.
The reference to the First Amendment is unnecessary, as, even in the absence of such
a savings clause, no federal statute may be enforced in a manner that violates the
Constitution. In San Francisco Arts & Athletics, Inc. v. United States Olympic
Committee, the Supreme Court held that a trademark protection statute did not violate the



First Amendment.5 The statute was § 110 of the Amateur Sports Act of 1978, 36 U.S.C.
§ 380, which prohibits the use of the word “Olympic,” by anyone other than the United
States Olympic Committee (USOC), “to induce the sale of any goods or services, or to
promote any theatrical exhibition, athletic performance, or competition.” The Supreme
Court found that, although the statute restricts expressive speech, it does so merely
incidentally “to the primary congressional purpose of encouraging and rewarding the
USOC’s activities. The appropriate inquiry is thus whether the incidental restrictions on
First Amendment freedoms are greater than necessary to further a substantial
governmental interest.”6
As this suggests, the Supreme Court uses a looser standard to determine the
constitutionality of incidental restrictions on speech than it does to determine the
constitutionality of laws that restrict speech on the basis of its content. In fact, subsequent
to San Francisco Arts & Athletics, Inc., the Court made clear that, though it had said that
an incidental restriction must not be “greater than necessary” to further a substantial
governmental interest, such a restriction actually “need not be the least restrictive or least
intrusive means of furthering a governmental interest.” Rather, the restriction must be
“narrowly tailored,” and “the requirement of narrow tailoring is satisfied ‘so long as the
. . . regulation promotes a substantial governmental interest that would be achieved less
effectively absent the regulation.’”7
The Senate committee report quoted above, as well as the congressional findings set
forth in § 2 of S. 1255 (the House bill does not include findings), indicate that the
legislation is designed in part, like the statute the Supreme Court upheld in San Francisco
Arts & Athletics, Inc., to protect trademarks, not to restrict speech on the basis of its
content. S. 1255’s other stated purposes, such as preventing consumer fraud, also indicate
that the legislation, if challenged on free speech grounds, would apparently be subject
only to the looser standard that the Supreme Court uses to determine the constitutionality
of incidental restrictions on speech. As such, there seems little doubt that the bills, on
their face, would not be found to abridge the First Amendment.8
This is not to say that the bills, if enacted, could never be applied unconstitutionally.
For example, with respect to dilution of a trademark by tarnishment (linking it to shoddy
products of another), a commentator states:


5 483 U.S. 522 (1987).
6 Id. at 536-537.
7 Ward v. Rock Against Racism, 491 U.S. 781, 798-799 (1989).
8 A trade name itself “is a form of commercial speech and nothing more.” Friedman v. Rogers,
440 U.S. 1, 11 (1979). As such, the constitutionality of a governmental restriction on trade
names is also subject to a less-strict test than is applied to content-based restrictions. See, Central
Hudson Gas & Electric Corp. v. Public Service Commission of New York, 447 U.S. 557, 566
(1980). A domain name need not be commercial speech, however, as not all websites propose
a commercial transaction, which is the test that defines whether speech is commercial. See,
Board of Trustees of the State University of New York v. Fox, 492 U.S. 469, 482 (1989). But
this has no great significance, as the test to determine the constitutionality of restrictions on
commercial speech and the test to determine the constitutionality of incidental restrictions on
non-commercial speech are similar. See, San Francisco Arts & Athletics, Inc., supra note 5, 483
U.S., at 537, n.16.

Tarnishment caused merely by an editorial or artistic parody which satirizes plaintiff’s
product or its image is not actionable under an anti-dilution statute because of the free9
speech protections of the First Amendment.
It seems possible that a domain name could constitute an editorial or artistic parody
of a trademark to which it was similar and thereby be protected by the First Amendment
from suit under the legislation.


9 J. Thomas McCarthy, 3 McCarthy on Trademarks and Unfair Competition, § 24-105.